Terms and Conditions

Advertising terms for bus companies

What a bus company agrees to when it pays JD Bus to show its bus first.

Last updated 28 October 2026

Paid places for bus companies

  • Any bus company selling on JD Bus can pay to have its bus shown first on the JD Bus website: at the top of the search for one route it picks, at the top of every search its buses are part of, or on the home page.
  • The JD Bus office sets one price for each, the same for every company. A route can have a price of its own, which is the same for every company on that route.
  • Any number of companies can pay for the same search. When more have paid than there are places, they take turns, each as often as the others.
  • A paid bus always runs on the route and the day the passenger searched, has seats online and has the same fare it has anywhere else in the list. It is marked Sponsored, in English and Odia, with the name of the company that paid. When a passenger sorts by price, journey time or seats left, no bus is put first for payment.

What is charged

  • A trip is one bus leaving once. A bus that goes out and comes back on the same day makes two trips. A company pays the price for each trip of its bus that came up at the top of a search on someone's screen on the JD Bus website, and for each day its home page card was shown. A trip is charged after the bus has left, and never beyond the most the company agreed before its ad began.
  • Nothing is charged for a trip that did not run or was cancelled, a trip that never came up at the top of a search on someone's screen (it had no seats online, was leaving within half an hour, or nobody searched for it), a trip while the ad was paused or stopped, or anything past the most the company agreed. Search engines, link previews, and anyone signed in to JD Bus as staff or as a bus company are never counted.

Booking and stopping a place

  • The JD Bus office can book a place for a company that agrees by phone, at the office, by WhatsApp or by letter. The office writes down how and when the company agreed, and the place still needs JD Bus's approval before it starts.
  • A company can stop its ad at any time, and trips already shown are still charged. JD Bus can pause or stop an ad at any time.

How passengers see a paid place is on How we order buses. The passenger rules are in the Terms and conditions.